
We've been talking about different ideas for this release, different ways to approach it all in light of the 2007 FuturoGate scandal (see post 001), and its actually... fun.
Y'see, when you work with 'others' you get tied into schedules, formats and in the end, you are just all tangled up with no-one really knowing what to do next. Thats kind of how I see the music industry now. It's a whole load of people, all a little bit confused and 'winging it'. It's not really an insult because, well, we feel that way too.
When you discuss a project with distributors/promotions/retail, the issue of formats arises. It's fairly safe to say that the CD Single (or 'physical single') is no longer a valid product in todays market. Even I admit that i'm more likely to buy a single from iTunes rather than go into the shop and buy a single on cd for £1.99 or more. But aside from that, the shape of the album packaging, 7" Vinyl vs 12", CD Singles or EP's - they all heavily affect how your release will fair in the world of retail. Awkward packaging means it wont sit in the racks properly. Vinyl is pretty much ignored in prime retail, and EP's aren't chart eligble (should you want go down that road).
The problem here is that even if you don't want to go down that road, you can be sure your distributor does. Because if it charts well, it sells more, and if it sells more, they earn more. Makes sense! But in a creative way, it's also limiting.
But here's the thing - we love physical releases. Sure i'll buy the odd single off iTunes, but i'll buy an album on cd and/or vinyl. I like the booklet, I like reading the liner notes while i listen for the first time. I must admit, I'm also a sucker for the limited edition packaging.
So y'know what? Thats what we're going to go for. Multiple formats, varying features, various options to you, the 'consumer', the 'end-user'. Like vinyl? Have it on vinyl. Like FLAC encoded high quality audio? Have that too. Limited Edition numbered and signed 12" Gatefold with litho prints inside? Why the hell not.
We'll have more info on all this when we have thrashed out the details ourselves, but I thought I would stop by and let you know that we're kinda at that stage now, so the release isn't too far off...
I would also like to announce while we're here, and while I'm talking about limited releases etc that the legendary Andy Jackson (who remixed some early Futuro tracks under 'JFunc') is working with me (more me working with him actually) on a full length remix album featuring every track from Lines in Motion reworked, to be released at the same time as the album itself. Interested? You should be!
More recording soon to tie up loose ends. Promise to take pictures this time.
j